The law on spam
General prohibition on sending spam
There is a general prohibition on sending spam by electronic mail in Regulation 22, Privacy and Electronic Communications Regulations 2002:
Use of electronic mail for direct marketing purposes
22.—(1) This regulation applies to the transmission of unsolicited communications by means of electronic mail to individual subscribers.
(2) Except in the circumstances referred to in paragraph (3), a person shall neither transmit, nor instigate the transmission of, unsolicited communications for the purposes of direct marketing by means of electronic mail unless the recipient of the electronic mail has previously notified the sender that he consents for the time being to such communications being sent by, or at the instigation of, the sender.
(3) A person may send or instigate the sending of electronic mail for the purposes of direct marketing where—
(a)that person has obtained the contact details of the recipient of that electronic mail in the course of the sale or negotiations for the sale of a product or service to that recipient;
(b)the direct marketing is in respect of that person’s similar products and services only; and
(c)the recipient has been given a simple means of refusing (free of charge except for the costs of the transmission of the refusal) the use of his contact details for the purposes of such direct marketing, at the time that the details were initially collected, and, where he did not initially refuse the use of the details, at the time of each subsequent communication.(4) A subscriber shall not permit his line to be used in contravention of paragraph (2).
Claiming compensation for damage suffered through breach
The Regulations provide a mechanism for claiming compensation for breach of the Regulations which causes damage. This is within Regulation 30:
Proceedings for compensation for failure to comply with requirements of the Regulations
30.—(1) A person who suffers damage by reason of any contravention of any of the requirements of these Regulations by any other person shall be entitled to bring proceedings for compensation from that other person for that damage.
(2) In proceedings brought against a person by virtue of this regulation it shall be a defence to prove that he had taken such care as in all the circumstances was reasonably required to comply with the relevant requirement.
(3) The provisions of this regulation are without prejudice to those of regulation 31.
This is a compensatory mechanism, for damage suffered, and not a punishment or fine.
What is "electronic mail"?
"Electronic mail" is defined in Regulation 2 in broad terms:
“electronic mail” means any text, voice, sound or image message sent over a public electronic communications network which can be stored in the network or in the recipient’s terminal equipment until it is collected by the recipient and includes messages sent using a short message service;